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RWI Transportation Names MindShare Strategies Marketing Agency of Record
Release Date 4/14/2010
Contact:
Michele Wade, Account Executive
MindShare Strategies Inc.
612/309-4527
michele@mindshare.bz
Wilder, Ky., April 14, 2010
– RWI Transportation LLC, an asset-based logistics company that provides regional and national truckload, LTL, expedited, and warehousing services, recently announced that it has named MindShare Strategies as its marketing agency of record. RWI Transportation is an affiliate of the Castellini Group of Companies, which forms one of the largest distributors of fresh fruits and vegetables in the United States.
MindShare Strategies will play an instrumental role in developing and managing RWI Transportation's marketing, communications, and public relations strategies. MindShare Strategies is a marketing firm focused on serving the transportation and logistics industries.
"We selected MindShare Strategies because of the depth of their marketing expertise, and their knowledge and connections in the transportation industry," said Richard Bauer, RWI's executive vice president. "We look forward to their assistance in helping to build industry awareness of RWI Transportation’s logistics expertise and high-quality capabilities."
Brian Everett, who has nearly 30 years experience in the transportation and logistics industries, has been named account supervisor. He currently is senior partner of MindShare Strategies, and previously was director of marketing of C.H. Robinson Worldwide for 10 years. In addition, Michele Wade has been named account executive. She has nearly 15 years experience in the transportation and logistics industries.
"RWI Transportation has a compelling story to tell," said Everett, "given their ability to develop solutions for customers while tapping into their resources as an asset-based logistics company when needed. RWI Transportation's strengths are in providing regional and national truckload, LTL, expedited, and refrigerated warehousing services for refrigerated and dry products and, as a consequence, RWI Transportation is in an ideal position to serve the marketplace."
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About RWI Transportation
RWI Transportation LLC is an asset-based logistics company that provides regional and national truckload, LTL, expedited, and refrigerated warehousing services for refrigerated and dry products. RWI is an affiliate of the Castellini Group of Companies, which forms one of the largest distributors of fresh fruits and vegetables in the United States. For more information, visit www.rwitrans.com.
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